PC-Welt study: AVM FRITZ! is "Brand of the Year 2008"

Over 15,800 well-informed readers of the German trade magazine PC-Welt voted AVM as the winner of the ITC division of the “Brand Awareness International” study. The AVM FRITZ! brand scored especially high in three out of seven categories (good support, service and brand confidence/identification), winning the most votes. AVM was also the clear winner in the network products subcategory.

This is the third win in a row for AVM in the study, which was being conducted for the 15th time. PC-Welt readers had the opportunity to cast their votes from December 2007 through March 2008. They could choose from an impressive 493 brands from 323 manufacturers in ITC and entertainment electronics.

The study was conducted concurrently in the Netherlands and Switzerland and provides information on awareness, image and brand potential in entertainment electronics, thus providing competition-relevant data and facts due to the high number of over 15,800 readers surveyed.